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A lot of clients simply don’t have the time or mental bandwidth to figure out what you want their message to say. It looked like back-room boasting between gym membership telemarketers, not testimonials from business owners. But this may not be the case. That is why a lot of people guide with questions or suggested talking points.

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Problem is that not enough marketers really know or understand the problem their company supposedly solves from their customer's perspective - they lack relevant field experience. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Thanks again.

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10 Expert Tips for Getting Impactful Testimonials

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