B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. That I’m sure to hear about them since I know I’ve missed adding many to this list.)
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