article thumbnail

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. Addressing the new normal.

article thumbnail

How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

This article explores how AI can streamline the process without sacrificing quality or strategy. With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketers can reinvent the IT-marketing dynamics

Martech

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

2015 is the Year of Message Boards and Forums

Biznology

You don’t even need to pay for the software that serves your online community. Some of the most famous and popular online forums are actually built into most of the popular hosting services and can be automagically installed through cPanel , Webmin, Virtualmin, etc., Own Your Own Content. Let that be a warning.