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When & Where Should B2B Companies Outsource Marketing?

The Point

TA) How important is lead nurturing, when you outsource some of your pipeline-building efforts? What does it look like to get outside help with lead nurturing (this is one of the services Spear provides)? (HS) HS) Lead nurturing is absolutely critical. Sometimes it just makes sense to shake things up.

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B2B Lead Management Market Heats Up

Online Marketing Institute

IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Lead farming? Direct marketing lists? Prospect lists?