Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
Several additional benefits are derived from such self-service capabilities: Bandwidth — Because all martech-related activities don’t have to be funneled sequentially through the centralized team, your capacity for “parallel processing” of martech tasks grows significantly. I propose the 8 P’s of self-service martech.
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