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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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How To Evaluate an Online Video Platform

Vidyard

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

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How to Evaluate an Online Video Platform

Vidyard

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? It can also integrate video into your email, content, and digital marketing strategies.

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The Best Video Hosting for Business: Compare Your Options

Vidyard

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. You do what any smart person would: You upload it to a video hosting solution. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. So what do you do? Contents 1.

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How to Create Video Landing Pages That Convert

Vidyard

Select Your Video Landing Page Software 3.3.1 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Moment with a Marketing Maverick – Sonya Hansen

Directive Agency

Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. At the end of the day, we are focused on influencing opportunity and revenue growth through our marketing programs and campaigns.