Top 12 Programmatic Advertising Trends for 2020 and Beyond
Martech Advisor
NOVEMBER 5, 2019
In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. times rise in store traffic.
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