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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Another important factor to consider when setting budgets is your team’s bandwidth.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

The world of advertising technology is a small but mighty segment of the media. I was a medical copywriter for a while. I worked for a trade organization for certified public accountants on their newspaper. The ongoing evolution and growth of adtech demands the constant attention of journalists like Allison Schiff.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A team of media planners and creatives work to create direct messaging for target audiences. Communications or media agency. A digital agency can help you get a website, social media profiles, email marketing, mobile campaigns and search engine marketing set up too. Public relations agency. Earned media placements.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Content Marketing Writer – will handle short- and long-form copywriting. Public Relations Manager – will handle pitches, placements and press releases. Social Media Coordinator – will cover your social channels and presence. Digital Marketer – will manage PPC and other digital ads. The reality?

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30 Women Shaping B2B Tech Marketing

SnapApp

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . As a copywriter, she now focuses specifically on product positioning and messaging. . traditional social media advertising like buying Facebook ads). The biggest shift I am seeing is the embrace of social media and millennial marketing in the B2B space.

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30 Women Shaping B2B Tech Marketing

SnapApp

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. As a copywriter, she now focuses specifically on product positioning and messaging. traditional social media advertising like buying Facebook ads). The biggest shift I am seeing is the embrace of social media and millennial marketing in the B2B space.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF). Companion blog post.