Bandwidth Conversion iCrossing Search Engine Marketing 
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.
Webbiquity
SEPTEMBER 8, 2010
How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. DoubleClick got 1.7%
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