Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals
Engagio
MARCH 23, 2020
Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. For example, marketing is really good at research, so us doing that work is just being as efficient as possible.
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