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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

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article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Top Content Marketing Resources for Startups. The HubSpot Blog.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Also, don’t forget to leverage your employees to like and share.