The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed
Hubspot
OCTOBER 5, 2017
Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Prospects: Leads become prospects if they are qualified as potential customers, meaning that they align with the persona of our target buyer. Skim each post.
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