Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. And case studies are the type of content technical professionals value most.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

The ABM Agency

JANUARY 15, 2021

Do you want to speed up your average buying cycle? Questions to ask to determine the total cost of content creation: How many team members do you have in-house who can create content, and do they have the bandwidth for this campaign? Before any money can be spent, you have to determine your strategy, goals, and initial KPIs.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

ClearVoice

DECEMBER 7, 2020

Case studies. That will depend on a variety of factors, such as your customer’s preferences and your internal budget, capabilities, and bandwidth. Case Studies. Meet your buyer where they are in the buying cycle, rather than jumping ahead and serving the wrong content at the wrong time. Social media.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

OCTOBER 4, 2013

70% of respondents had confidence in the effectiveness of in-person events, which was higher than overall confidence in case studies, videos, webinars, and blogs. When asked about their confidence in content marketing tactics, the overall consensus was that in-person events are the most effective way to reach an audience.

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48