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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. Create a banner ad to use in retargeting and on your Website. I get that. We all make compromises. An email campaign here.

Campaigns 223
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Four Responsive Email Layouts

Online Marketing Institute

It’s a viable tool for addressing usability in the mobile view by hiding low-priority or mobile-unfriendly content, but it doesn’t address bandwidth concerns. Invite your friends” banner disappears. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Hilton HHonors.