An Email is Not a Campaign: the Case for Integrated Marketing
The Point
FEBRUARY 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. Create a banner ad to use in retargeting and on your Website. I get that. We all make compromises. An email campaign here.
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