Bandwidth Banners Forrester Purchase Intent 
Martech Advisor
NOVEMBER 5, 2019
As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. For instance, FitAd helps advertisers deliver automated promos that run banners to consumers on their Sony or Samsung watches. REI’s retail outlets also experienced a 3.6 times rise in store traffic.
Webbiquity
SEPTEMBER 8, 2010
According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. an intent to purchase.&#. DoubleClick got 1.7%
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