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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. These publishers were just skimming the surface of digital storytelling. The Rise of Rewritable Content. We now live in the era of digital content.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. These publishers were just skimming the surface of digital storytelling. The Rise of Rewritable Content. We now live in the era of digital content.