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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? " For any B2B concern, blogging is sales. I wanted a place to house my embeddable video for blog usage. A: Rethink. And use outside experts to help you rethink.

Blogger 40
Blogger RSS Inbound Marketing Internet Marketing 40
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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