The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Time to realize revenue is shorter A/B testing can reveal the impact on revenue much faster than traditional B2B. Your open rates are skewed Email numbers are no longer accurate.
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