DealSignal

OCTOBER 4, 2021

A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Nobody cares about MQL’s except for marketing teams. What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Nobody cares about MQL’s except for marketing teams. What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Ledger Bennett

NOVEMBER 17, 2021

B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by the contemporary marketplace. Building Your B2B Digital Revenue Team. Removing Friction from the Customer Journey. Enable Concurrent Customer Engagement.

Lead Ranking 52

Lead Ranking Ideal Customer Profiles SQO Ad Building 52