Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. Audience: What do you mean when saying ‘personalisation’ at the different levels of one-to-many and one-to-one?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Shift in Sales and Marketing Roles.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

thePoint

MAY 25, 2018

And sales likes to blame marketing. So, it’s clear that what usually gets in the way is a predictable disconnect between how marketing and sales define success. Marketing should be delivering to sales the opportunity to interact with various leads along the different stages of the buyer journey.

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Planning 40

Strategic-IC

NOVEMBER 27, 2019

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Hinge Marketing

APRIL 6, 2017

I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. They are the opposite of an impulse purchase you might see in the B2C (and sometimes B2B) world. Skip the RFP. RFPs actually make it harder to find a good fit. Plan for content.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89