ViewPoint
DECEMBER 14, 2016
Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.
markempa
JUNE 7, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The technology appears useful at both ends of this spectrum.
PureB2B
MAY 22, 2018
If demographics are important for B2C business, firmographics are critical for B2B marketers. Thus, you can score and prioritize leads accordingly. How to Improve Lead Quality. But, in the B2B industry, the competition is tough, and prospects are limited. That’s why lead quality is crucial to growing your bottom line.
PureB2B
MAY 22, 2018
If demographics are important for B2C business, firmographics are critical for B2B marketers. Thus, you can score and prioritize leads accordingly. How to Improve Lead Quality. But, in the B2B industry, the competition is tough, and prospects are limited. That’s why lead quality is crucial to growing your bottom line.
Expert insights. Personalized for you.
120 
Let's personalize your content