Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. The success of outbound marketing does make sense in this context.
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