What Salespeople Need to Know About the New B2B Landscape
xiQ
AUGUST 8, 2015
The AIDA model and its variants are the basis for sales funnels at many B2B firms. In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Don’t believe the hype.
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