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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Based in the U.K.,