Strategic-IC

FEBRUARY 16, 2021

With an audience of B2B Marketers eager to ask Jo Robson and Alex Embling questions about the ABM programme and its implementation in their own businesses, these are the Q&A highlights. Interesting to see demand generation sitting above one-to-many on one of the slides. What were the title levels you were targeting?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Strategic-IC

NOVEMBER 27, 2019

Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. Interesting to see demand generation sitting above one-to-many on one of the slides. Alex: It’s a target audience.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Adobe Experience Cloud Blog

JULY 18, 2012

Make sure that you take the time to identify the personas (executive, power user, mid-level manager) in the middle of your funnel and provide them with tailored diets of content with relevant messaging (buyers guides, RFP templates, industry information). Create specific lead nurturing campaigns for different personas.

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84