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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size.

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!