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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Market to them and never forget that even in B2B, human beings still make the decisions. Know them all.

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Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100
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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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