Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. Global Head Of B2B Social Sales Execution, Creation Agency.
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