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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers who have a handle on developing a good demand generation strategy are able to increase conversions with their content, raise brand awareness, and decrease sales cycle time.

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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers who have a handle on developing a good demand generation strategy are able to increase conversions with their content, raise brand awareness, and decrease sales cycle time.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers who have a handle on developing a good demand generation strategy are able to increase conversions with their content, raise brand awareness, and decrease sales cycle time.