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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. But just producing quality content is not enough. But just producing quality content is not enough.

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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. But just producing quality content is not enough. But just producing quality content is not enough.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. But just producing quality content is not enough. But just producing quality content is not enough.