Online Marketing Institute

JUNE 30, 2009

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. A: Rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I didn't ever though about this.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155