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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on del.icio.us.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] link] Social Media Strategy | Afrinnovator.com [.] in social media?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? 0160; Brian Solis , a thought leader on social media and author of Engage! Have I gone MAD?? encourage you to restrain your enthusiasm. It scored 8.6.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Jason Baer Yvonne - Interesting point about the expense of social media compared to other digital or traditional marketing tactics. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.