Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Here’s an example of involving Sales in the lead nurturing process.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

AUGUST 12, 2021

Plan your lead nurturing path with a focus on progression – markempa. Step #2: Plan your lead nurturing path with a focus on progression. Invest your effort, not just into forming creative content for lead capture, but also into forming creative content for lead progression. It’s about progression.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

markempa

APRIL 20, 2015

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Invest as much in creating creative and content for lead progression as you do for lead capture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.

Lead Nurturing 120

Lead Nurturing Buy Lead Ranking Lead Scoring 120