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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). For example, here's an inbound link to our co-founder Dharmesh's blog. 95) Word-of-Mouth (WOM).