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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. All thoughts are welcome! Among other stuff.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.).

Blogger 40
Blogger RSS Inbound Marketing Internet Marketing 40
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