Remove B2B Thought Leadership Remove Focus Group Remove Intent Leads Remove Marketo
article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This year, Marketo set out to make a splash at the event. in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! 6,788 opted in leads. Purchase Intent : Lead Identification.