Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. We must rethink what it means to be effective in marketing.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Heinz Marketing

AUGUST 28, 2023

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? Consider factors like industry, company size, job roles, buying signals, situational triggers, and geo-/techno-/exe-graphics.

Webinar Metrics 95

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 95

Hinge Marketing

JUNE 5, 2017

It’s important to take a thoughtful, step-by-step approach to your marketing plan. A good marketing plan should take you, to some degree, outside your comfort zone and question everything you’ve done to date and why you thought it would work. High-growth firms use their marketing strategy as a differentiator.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99