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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. To me it involves things like time, money, utilization rates, and (most importantly) contact generation. What made you want to start your first blog? Which channel is more efficient for you?

Blogger 40
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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. a YouTube channel and Live Help component on your website).

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.