Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. To me it involves things like time, money, utilization rates, and (most importantly) contact generation. What made you want to start your first blog? Which channel is more efficient for you?
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