PureB2B

MARCH 24, 2016

But, when too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. King continues that it’s not necessary to attribute the same amount of effort on each step of the lead process.

Lead Generation 62

Lead Generation Multi-Touch Attribution Sales Qualified Leads Lead Ranking 62

PureB2B

MARCH 24, 2016

But, when too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. King continues that it’s not necessary to attribute the same amount of effort on each step of the lead process.

Lead Generation 62

Lead Generation Multi-Touch Attribution Sales Qualified Leads Lead Ranking 62

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. This includes cross-channel, multi-touch and multi-wave campaigns.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118