Remove B2B Sales Remove CPO Remove Organization Remove SMB
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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle.

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Dewey agrees that both data and creativity are needed from the perspective of MailChimp’s SMB users. “If Jon Miller is the CPO at Demandbase. It’s available on-demand from ClickZ.