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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. If we can establish this, then the comparison between what they are presently doing and what they may be able to do, based on our solution, will be easier to grasp.

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What Determines Cost Per Lead

ViewPoint

Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal. Not only does this single-criteria measurement perpetuate the downward spiral represented by most companies’ poor sales results, it also reduces ROI on short- and long-term marketing and sales investments.