B2B Sales, Blog, PointClear and SIC

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. A couple of years ago I wrote a blog for Salesforce.com about lead definition.

Allocation

Allocation PointClear SIC Ideal Customer Profiles

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Ranking

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring

B2B Marketing Zone

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

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