Content is King in B2B Marketing, but Customers are the Power Behind the Throne
MLT Creative
OCTOBER 21, 2011
I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example.
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