How the CEO Can Enhance Sales, Marketing, and the Executive Branch
ViewPoint
FEBRUARY 24, 2016
Isn’t it demand generation with a new name? Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". I often say that so-called “Telemarketing Companies” don’t get invited to the client Christmas party while the advertising agency does.
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