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ViewPoint

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. What should I know about Account-Based Marketing? But it isn’t.

Lead Ranking 149
Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149
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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. It's not a distraction. Up to a point, I agree with Megan.

Account Based Marketing 120
Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120
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