38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
Without personas, organizations waste $ on irrelevant content: On average, 60-70% of b-to-b content goes unused, representing hundreds of thousands if not millions of dollars wasted (SiriusDecisions). Putting personas to work: Companies who meet or exceed revenue goals are 2.4X Understanding B2B Buyers Benchmark Study, Cintell ).
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