The Point
APRIL 8, 2015
. • More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). •
ClickZ
JANUARY 22, 2020
Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Oracle Eloqua.
Webbiquity
JULY 12, 2016
Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 7) Oracle Eloqua. Pricing: free.
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