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The 14 Best Marketing Automation Tools

Webbiquity

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Google Review Count: 93,900. Google Review Count: 85,400. 1) Marketo. 2) HubSpot.

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Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Improve campaign measurement.

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5 Ways to Immediately Boost Account Based Marketing (ABM)

markempa

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. I also like your service-level agreement that you get from people.