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Top 10 marketing automation tools every marketer must have

ClickZ

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Not only does ActiveCampaigns provide autoresponders, but also automates a customer’s contacts, list management and its CRM system.

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25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

But these aren’t just simple autoresponder programs! Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can help you qualify leads.