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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” Marketing automation Marketing automation is the use of tools and data to ensure that businesses are marketing to the right clients – those that have shown interest in the product or service – and are reaching the right leads as well.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” Marketing automation Marketing automation is the use of tools and data to ensure that businesses are marketing to the right clients – those that have shown interest in the product or service – and are reaching the right leads as well.